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How to Setup SocialPop with Shopify Conversions #

If you have a Shopify store and you want to show the latest conversions for your online store or the conversions count of certain products that you are selling on your Shopify store, then this is the guide for you.
Connecting Shopify with SocialPop is a straightforward process but can be quite confusing for someone who never used Webhooks previously.

What we want to happen #

Let’s understand the workflow first. Here is what is going to happen in order to make this work:

A Shopify order is completed/paid for
Shopify sends a “message” to SocialPop with the details of the order
SocialPop receives, parses and stores the “message” from Shopify
Now the Notification created with SocialPop will show the latest conversion that happened on Shopify.
Here is how it would look like:

Prerequisites #

First off, you need to make sure you have the following steps already done:

You have an active SocialPop account and ready to go.
You created your campaign for your website correctly and installed the pixel code on your website.
You have a working Shopify store.

So let’s Start #

Like it is mentioned above, we are starting from the point where you already have SocialPop account, a campaign ready, and the pixel code installed.

For this tutorial, we are using the SocialPop Demo account and a test Shopify store.

Create the notification inside your SocialPop account

SocialPop Create New Campaign

Go to the campaign that you have created already

Click the Create Notification button

SocialPop Create Notification

Fill out the name of your new notification and select the type as either “Latest Conversion” or “Conversions Counter” and submit.

SocialPop Create Notification Choose Notification Types

Make sure that the notification is Enabled!

How to Setup SocialPop with Shopify Conversions Turn on your Campaign

Configure Shopify #

Make sure that you are logged into your Shopify account first of all and then:

From the Shopify admin page, go to Settings and then access Notifications.

Setup SocialPop with Shopify Conversions 1

Scroll down to the Webhooks section and then, click the Create a webhook button.

Setup SocialPop with Shopify Conversions 2
How to Setup SocialPop with Shopify Conversions Add webhook to Shopify 1

Now you must go to the freshly created notification with SocialPop in the Data tab.

SocialPop Configure Webhook Trigger

Now make sure to copy the Webhook Trigger URL that is highlighted in the picture above.

Go back to the Shopify store and paste it in the URL field.

You can now select the Event of the Webhook. More exactly, when should Shopify trigger the execution of the webhook.

In this case, I selected “Order payment” because we want to track the latest order payments with SocialPop.

Make sure to select the Format to JSON and click Save webhook.

Should look like this:

How to Setup SocialPop with Shopify Conversions Add webhook to Shopify

As you can see, now that you have this webhook set up, you can also test it out.

Click on the Send test notification button now.

How to Setup SocialPop with Shopify Conversions Created Webhook

Now, if we go back to the Notification from SocialPop and access the Data page, we will see something like this:

How to Setup SocialPop with Shopify Conversion data

You will be able to see that there is a new “Conversion” registered in SocialPop.

If you Click to Expand then you will be able to see even more details and the caught variables, which you can use in the title or description.

Now, you can go to the Settings of the notification in basic section and configure your notification as you’d like.

:Here is how we have configured variables to get the conversion data from Shopify:

SocialPop Configure Latest Conversion

You can see that the Title is using the {email} variable from the conversion data and also that the Description is using the {total_price} variable.

Here is the final result, just like we wanted:

You can clearly see that the notification is using the variables from the latest registered conversion now.

Hope you found this tutorial useful, keep in mind that this is just an example and further configurations can be done as your desire, which are totally up to you!


SocialPop Team

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