In business, people are always looking out for the next big thing. They keep tabs for the latest developments in the business sector is vital for any business to succeed. And one of the latest trends in digital marketing right now is the use of socialpop. Socialpop, in a nutshell, is using customer feedback to attract more customers.
Now, brands and entrepreneurs have realized the benefits of social proof for business growth. Various tactics have been developed in order to utilize their effects on digital marketing efforts better. This spurred the rise of SocialPOP and other digital marketing apps that capitalize on social proof marketing.
But before we get into it deeper, let us define what social pop is.
What is Socialpop?
Socialpop is a concept that people will follow the majority. Socialpop states that if the majority behave in a specific way, it must be correct. Moreover, socialpop in action is picking a crowded restaurant over an empty one. Even if the empty restaurant has better food, people will be more inclined to line up at a crowded restaurant because of its number.
The concept of socialpop becomes increasingly important when it comes to marketing. By showcasing the right info and the correct feedback, you can boost leads and generate more revenue.
Research shows that people are likely to do something when others have done it. Seeing individuals positively engage with a business indicates that that business provides quality service. A review is an example of this, as it strengthens the notion of quality service and acts as a substitute in the absence of word-of-mouth recommendations. A good review can be the make-or-break factor when it comes to making a purchase.
How SocialPop Helps the Market
Online businesses now also use social proof to their advantage. Whether it’s a review, a testimonial, a post, or a comment, any kind of customer feedback can be placed on your website to influence potential customers to jump. Social media provides a platform for individuals to speak out about brands where they can reach a broad audience, allowing a more prominent form of socialpop to take place.
But socialpop is much more complexed than following the majority. There are four principles of social proof that influence how we act:
1. Uncertainty
Under this principle, it states that we are more likely to defer to a large group of people for guidance when we are faced with an unfamiliar situation.
2. Similarity
This principle says that while with a group of people. Studies report that we hold our peers and their decisions in high importance and influence our own choices.
3. Expertise
Like how students rely on their teachers, customers tend to look for informational reviews. Socialpop can influence the decision or the reaction of the rest.
4. Number
Lastly, this principle cites that in an uncertain event, the actions of a majority will be seen as the correct way to react. This borrows from our inherent herd mentality, where individuals in a group mimic the group’s actions at large.
How Social Proof Works
Now, we covered the basics of social proof and what it is. But, exactly how does socialpop drive a business?
If you’ve ever bought a product online, you may have noticed that there’s always a review section. Research shows that nowadays, 77% of customers read online reviews before buying. This means that reviews are a vital part of establishing a positive business image and in showing good product quality.
Good reviews rake in more customers while building your brand’s positive reputation. And if they had a good shopping experience, they will want to share it with others. This will ensure that you keep loyal customers and, at the same time, ramp up sales profits. One way of getting reviews is by sending discount codes to encourage their next order. Another way is by sending them emails once they’ve received their order. If your customers are satisfied, they are likely to leave a positive review.
To take this to another level, asking customers to post a picture of the product–or them using the product–will help sway your audience, build an impression among prospecting customers, and produce user-generated content to utilize for other marketing material purposes.
You can also use bad reviews to increase traffic to your brand. Responding to bad reviews is a way for your business to connect with your consumers and get their views. This will help you pinpoint possible errors and improve your quality of service. It shows that you are a business that cares about what your customers think.
What Businesses need SocialPop?
Amazon is an example of a business that utilizes this social proof strategy. Amazon’s website incorporates product reviews in its listings, which allows users to give feedback on the products and the suppliers. With reviews from real people, potential customers can be guided as to which products to buy or which suppliers to buy from.
SocialPOP lets you do just that. You can choose to display random reviews from clients with easy-to-use pop-up notifications. In this way, new customers can see what a great job you’re doing.
Promote content with Socialpop
Another way to attract traffic to your business is by putting up a blog. Creative blogging can provide insightful content while marketing your products and services. This goes to show that you’re not only concerned with profit; you aim to be a leader in your chosen business. Daily content will keep your customers engaged and increase website traffic.
Also, you can take blogging to the next step by letting viewers share blog content. Letting users share your content on social media will let you market your brand on a broader platform. Blogging helps you build a positive image and increases your brand’s social proof among consumers.
With SocialPOP, it’s easy to let readers share your blog posts on Facebook, Twitter, and Linkedin. Our web widgets make sure that sharing quality brand content is one click away!
Increase your customer engagement
Engaging with your customers is also a way of promoting your business image. Like responding to bad reviews, interacting with customers online will give you insights on what to improve. It also helps build a receptive brand that’s not afraid to take consumer suggestions. A brand that is positively-received by customers is a brand that has a strong social presence. It also boasts that besides being reliable, you are a business that has excellent after-sales support.
SocialPOP equips your customers with the tools to interact. Whether it’s in text, score, or even in emoji, visitors can provide instant feedback. Expect your customers to be in touch with our Engagement Links notification. Reaching out has never been easier.
Upgrade your email marketing
Mailing lists are another way of keeping in touch with your audience. This will allow you to grow the following of your brand while obtaining an email address of interested users. With this, you can mail updates and weekly newsletters to keep your users engaged and provide them with other relevant information. SocialPOP has an Email Collector notification where users can quickly sign up for updates, newsletters, and other content, all from the liberty of your home website.
Why SocialPOP?
Now that we’ve established what social proof can do for you: why should you choose SocialPOP?
First, it’s quick, and it’s easy. Integrating SocialPOP notifications takes less than 5 minutes, so you don’t have to worry about a lengthy setup process. You will never experience the hassle and stress in choosing your customized social proof notifications for your business website because we work in a quick process. Moreover, our social proof notifications are compatible with any website, whether you’re on Shopify or WordPress. With over 240,000+ notifications displayed, we’ve helped more business owners generate leads.
Second, it’s customizable. SocialPOP widgets can be modified to match site design and your brand. From 24 different notifications to choose from, the choice is yours. Third, it is proven. Social proof marketing can boost sales by 10 percent. It also improves brand trust and credibility to attract more customers. With our live notifications, you can be confident in online advertising that is both cost-efficient and effective.
Reinvent Your Brand with SocialPOP
Here at SocialPOP, our goal is to get your business to your target audience. We know how important it is to reach out to consumers, and we want to do the same. That’s why we’ve integrated the power of social proof in our web notifications, so customers never miss a beat. With over 20 types of social proof notifications, you can be sure to deliver promotions, new releases in real-time.
Nowadays, having an online presence is not enough. Businesses must be able to adapt to the changing needs of consumers to stay ahead of the game. We’ll provide you with the tools to get more leads, maximize sales, and up conversion rates. All you need is a website, and we’ll do the rest. We are ready to help your business, whether big or small, meet its full potential. From our Bronze to Platinum plans, SocialPOP has a solution for everybody. Visit our website for more details!
