Digital marketing is growing as the e-commerce industry expands. More and more marketing techniques are used by businesses just to stand out from the competition. One of the many digital marketing techniques used today is the combination of popups and FOMO contents. Adding FOMO Popups on your business’ landing pages is a real game-changer in today’s trend. Although many marketers already widely use it, many business owners don’t realize the wonders of FOMO Popups.
FOMO popups are very versatile and innovative. You can easily incorporate your marketing content on the popups, and because of its feature as a popup, your visitors’ attention will easily be caught by the advertisement. In this article, you will learn how marketing works in the digital world and how FOMO can improve the social conversion of your marketing efforts. You will not just save money on your marketing efforts; you will also receive the return of investment in a shorter period of time.
Marketing Strategy with FOMO Popups
People will usually compare marketing to selling, promotion, or advertising. But behind these words is a deeper meaning of marketing. Marketing is the bridge that connects the brand and the customers. It is not just a simple promotion you see everywhere. It has to own a personality to become effective. A marketing strategy must answer who your brand is, what you are selling, and why your customers need to buy your products. Basically, marketing must be directed to satisfy the needs and wants of your customers to become effective. With that in mind, your marketing strategies must not be intended for everyone.
Marketing can be compared to a conversation between two strangers – the brand and potential customers. The marketing will serve as an arbiter; it must be able to introduce yourself, the brand, to the customers. To keep the conversation going, it must be able to identify the customers’ needs and eventually satisfy them with offers and promotions.
To create a strong marketing strategy with FOMO popups, here are five steps to follow.
1. Define your brand
The first thing that you must be able to do is to know your company well. You must identify how you want others to view you as a company. Defining your brand is like creating a persona of your company. Like any other person, it must be able to own a specific personality that the public will perceive. By being consistent with your branding, it will be easier for your customers to remember your company. Moreover, knowing this will guide you in doing the next steps in marketing.
2. Identify your customers
It is impossible for a single company to reach all people in different demographics. There will always be a specific target market where you must put up your marketing efforts. After knowing your brand, the next thing to do is identify the particular group you want to reach. You can narrow down the entire market by using specific demographics such as age, gender, marital status, education, and address.
3. Set your goals
The next step to do is to set your corporate goal. The goal must be specific enough to connect your strategies to it quickly. Also, it must be realistic and achievable. Whether your goals are long-term or short-term goals, they must be in line with your branding.
4. Create marketing strategies
With the set goals, the next step is to create your specific FOMO marketing strategy. For every goal, you must develop a set of strategy to achieve it. Make your marketing strategy brief and concise for your employees to follow it easily. Try breaking down your strategy into smaller strategies to avoid overwhelming your employees. Moreover, keep in mind that the corporate goals must guide the marketing strategies.
In developing your FOMO marketing strategies, you must bear some limitations. It will include the budget, the availability of resources, and your company’s ability to achieve it.
5. Launch your digital marketing and monitor results
After setting a solid marketing plan, the last step is to launch it and track results. Tracking the results will help you make adjustments in case your marketing strategies didn’t go well as planned. This will also help you identify the return of your investment in a specific marketing strategy.
Digital Marketing Strategies for your Brand
The growing industry of e-commerce tightens competition between brands. For that reason, every company must formulate a good marketing strategy that will set them apart from the competition. Here are different marketing strategies that are most popular today.
1. SEO
SEO stands for search engine optimization. It is a process of continuously improving your website or online content to rank on search engines. When people search for specific keywords related to your business, your website link will be on the top results. Being on the top results in search engines will increase the likelihood of reaching your target market and increasing your sales eventually.
Most commonly, searchers will only look at the first page of search results because they perceive it as the most reliable. Besides, only less than 10 percent of searchers will look at the second page. This is why having SEO as one of your digital marketing strategies is essential.
2. Content marketing
Another leading marketing strategy on the digital market is content marketing. Content marketing is a technique where you engage your target market using wise content. It can be video marketing, informational blogs, and infographics. Content marketing is not directly a sales promotion; it focuses on educating your audience while entertaining them. For instance, a company that offers private jet transportation services can create a blog about celebrities who take private jets as a mode of transportation.
Although content marketing is not a direct sales promotion, it has the same goals of increasing sales and website traffic. It indirectly affects curious visitors to buy your products that will increase your social conversion rate.
3. Email Marketing
Email marketing is considered one of the most cost-effective digital marketing strategies. The main goal of email marketing is to keep existing customers and to gain new ones. Through regular emails, you will keep your audience updated about the brand. This marketing strategy increases the likelihood of repeat purchases. There will be times that the customer might not need the product when you send them the emails, but they will most likely remember your brand when they need it. Remember that your email marketing must have good content; otherwise, your customers will unsubscribe from your emails.
4. Social Media Marketing
Social media marketing is the most convenient digital marketing strategy you can make. You can use several social media platforms to increase brand awareness and social conversion. Among the most popular are Facebook, Twitter, Instagram, Pinterest, and LinkedIn. The popularity of social media to different demographics in society increases the chance of reaching your target customers. You can incorporate direct advertisement or your content marketing on your social media to have a variety of posts.
How FOMO Popups Boost your Marketing Efforts?
Before telling you how FOMO Popups can boost your marketing efforts, let me tell you what FOMO Popups is? FOMO Popups are popup notifications that contain advertising content that produces the feeling of FOMO (fear of missing out) to the website visitors. Some of the contents that create the fear of missing out feeling to people are proof of purchase of other customers, the number of stocks left, limited-time promotion or deals, and social media statistics.
FOMO popups can boost your marketing efforts and increase your social conversion. Explicitly showing your FOMO contents to your website visitors will not just make them buy the products, but it can produce “immediate action.” Yes, you read it right, immediate action. It means more sales and more subscriptions right after they saw the advertisement. Also, if the FOMO popups are placed correctly to the right audience, it will produce a more desirable effect for the company. With proper marketing research and study, identifying where, when, and whom to specifically show your FOMO popups will significantly impact your marketing efforts.
Boost your Marketing Efforts with SocialPOP
Social Pop is a company that helps all businesses with a website to generate extra leads and sales for any niche. SocialPop notifications are designed with proven psychological triggers to increase trust, credibility, and sales with live social proof. With the proper use of Social validation and FOMO, it will convert more visitors into leads and customers. With Social POP, your online advertising will be more efficient than ever before.
We offer various notification that is can be customized to match your branding and website design. Show your visitors what they are missing to make them respond to your call to action. To learn more about the different popup notifications, contact SocialPop today.
