Digital marketing is growing as the e-commerce industry expands. More and more marketing techniques are used by businesses just to stand out from the competition. One of the many digital marketing techniques used today is the combination of popups and FOMO contents. Adding FOMO Popups on your business’ landing pages
Did you know that “social proof” has a psychological history? A well-known psychologist named Robert Cialdini invented the term “social proof”. He explained that it has something to do with how people react to their environment upon receiving a piece of information. Often, when people are unsure how to respond
The global health crisis has taken a significant toll on almost all aspects of people’s lives. Because of the sudden shift due to quarantine restrictions, different industries’ operations are reshaped to what we call the “new normal.” Amid the pandemic restrictions, customers resorted to online shopping, which has pushed entrepreneurs
Everybody wants to be successful in business and achieve corporate goals; companies are adapting product development and marketing techniques. According to research, people tend to believe more what the public has to say as compared to the product claims written in advertisements. This phenomenon is called the social proof effect.
Owning an online business, you probably heard of social conversion and curious about what is social conversion? Social conversion happens when someone opens an email you sent them to know what your offers are. Another excellent example of social conversion is when viewers click the link, so they are redirected
Have you ever stumbled upon the word FOMO these past few years? Have you ever been curious about what the term FOMO means? If that’s the case, then to satisfy your curiosity – FOMO means the “Fear of Missing Out.” It actually refers to the feeling of uneasiness – the